So you can see vivid colours without UV glare Tru Color uses a scientifically advanced patented process which protects against the effects of ultraviolet light and even helps filter out high energy visible light. They eliminate glare with colors so crisp so clear you wont even know you wearing sunglasses! Radical new technology uses melanin just like the pigment in your skin to naturally filter sunlight while maintaining clear clean sharp color definition. Tru Color incorporates an all new patented magnetic technology that allows you to securely clip your sunglasses anywhere you want. They hold so tight that youll never lose another pair of sunglasses again. Styles available: Modern Italia Aspen Aviation Couture Wayfarer